Explain What was the overall intent of McDonalds in using social media as highlighted in the History of Social Media section? - FOXESSAYHUB

Explain What was the overall intent of McDonalds in using social media as highlighted in the History of Social Media section?

What was the overall intent of McDonalds in using social media as highlighted in the History of Social

Media section? Use the terminology from the class to describe this use of social media.

Come up with a big idea for McDonalds to launch a specific engagement campaign that is aimed at the

increasing number of positive comments on various social networking websites. Consider how well a

platform can use this big idea and the media type you will use, in order to come up with an answer to this

question. (Keep in mind: You cannot change platforms here.)

Now following the instructions in question 2, come up with a big idea to reduce the negative comments

about McDonalds on social networking websites.

Why do you think McDonalds is targeted more for obesity when its competitors also sell fattening food?

Explain What was the overall intent of McDonalds in using social media as highlighted in the History of Social Media section?
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