Describe the current situation (purpose of the report and reasons for conducting the study). 2. Identify and describe the most important short-term and long-term issues confronting Lannon. What makes these issues critical? What can you conclude? 3. Conduct a SWOT analysis. What can you conclude? 4. Conduct an industry analysis. What can you conclude? 5. Conduct an environmental analysis. What can you conclude? 6. Conduct a market analysis (including the key drivers of demand). What can you conclude? 7. Conduct an analysis of the operations strategy. Identify and describe the operational strategy as well as the key operational issues. 8. Identify and evaluate the three options Lannon is considering. Identify and evaluate other options (Hint: Is the big picture more critical to focus on?)
Identify and describe the most important short-term and long-term issues confronting Lannon.
