Discuss legal and ethical implications that could affect the marketing process. CORE STRATEGY Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. MARKETING MIX: COMMUNICATIONS & PROMOTION The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy. 1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. 2. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures? 3. Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message.
Discuss legal and ethical implications that could affect marketing process.
