Based on Belch & Belch reading pages 592 through 629. In our sixth reflective analysis, you will reflect on the following topic: Explain why it is so difficult to measure the overall IMC program effectiveness. (LO 18-3) Explain why it is important to pretest. When should this testing take place? Give examples of what might make ads or commercials that are pretested more successful. (LO 18-1) Reflective Analysis: The purpose of these analyses is to provide you with the opportunity to critically examine your experience and connect it to the course′s learning objectives.
Explain why it is so difficult to measure the overall IMC program effectiveness.
