concepts of consumer behaviour and psychology through the
investigation of how and why we buy fashion goods and services. You will investigate how
consumer identity is formed, and develop your understanding of fashion psychographics and
cross-cultural values and how these may inform fashion marketing practices. You will apply market
research methods and evaluate consumer behaviour in different parts of the world.
Investigate how consumer identity is formed, and develop your understanding of fashion psychographics and cross-cultural values and how these may inform fashion marketing practices
