Consider the automobile industry, select a brand, and critically evaluate the challenges of their internal and external business environments. In your evaluation, you should reflect on the challenges they encounter in trading across the globe; your evaluation should be critical enough to address their SWOT, PESTLE utilising Porter’s Five Forces, Value Chain, and their competitive advantages concerning their core values on sustainability. Introduction •Define or explain the term global business environment.
Consider the automobile industry, select a brand, and critically evaluate the challenges of their internal and external business environments.
