Describe the process of using social media from pre-purchase to purchase, post-purchase and ROI. Is this process applicable to all social media? Which social media may be unsuitable for this application? What is the role of opinion leaders and recommendation agents as influential in social networks?
2.- Choose a program from the reality TV genre. How is it that a person with no apparent talent becomes famous? Would you trust these people? What cues do you use to figure out who knows what they’re talking about?
3.- What would you do if you found out that a peer or colleague has posted your materials, such as videos or power point slides, to a recent presentation on a public slide-sharing platform? How do you define intellectual property rights? What is yours and what is not?
Describe the process of using social media from pre-purchase to purchase, post-purchase and ROI. Is this process applicable to all social media? Which social media may be unsuitable for this application? What is the role of opinion leaders and recommendation agents as influential in social networks?
